Make a bigger splash.

Expert strategic communications, public relations and growth marketing from 'unicorn' insiders.

It’s time to use communications as a tool for growth.


Upside is a B2B PR agency offering an agile, data-driven approach to PR and growth marketing.

We help technology-orientated companies take their place in the national conversation, and drive business growth.

Deliver business growth

Proven track record in delivering extraordinary paid media campaigns across all platforms.

Growth marketing

Metrics-obsessed, cutting-edge processes to improve value propositions and drive scale.

From start-up to IPO

We’re experienced in navigating the journey from start-up to exit or business maturity.

Experienced & Connected

Decades working closely with top tier media through leading in-house teams at UK PLCs and startups, and top flight agencies.

Purpose Driven

Passion for putting purpose at the heart of brands to drive market leadership.

Global network

Part of MXP, a world class marketing & communications company with global reach and scale.

Our Services

Consult

Crisis Management, Digital Strategy, D,E & I Counsel,Media Training, Social Purpose & Strategy, Corporate Reputation

Create

Content Creation & Production, Rapid Prototyping, Corporate & Brand Storytelling, Thought Leadership, SEO, Social Media & Digital Marketing Assets

Connect

Executive Media & Event Visibility, Media & Influencer Relations, Public Affairs, HR & Employee Communications, Data & Analytics

Our Leadership

Mark Pinnes leads Upside. For over twenty years he has worked with technology titans, fast growth start-ups and investors to help them achieve unreasonable goals. 

As head of media relations for a FTSE 30 company, global head of marketing and communications for a $bn technology firm, and as head of an internationally-recognised agency – Mark knows what it takes to succeed. 

Why not give him a call? 07595068054

Mark Pinnes leads Upside. For over twenty years he has worked with technology titans, fast growth start-ups and investors to help them achieve their most ambitious goals. 

As head of media relations for a FTSE 30 company, global head of marketing and communications for a $bn technology firm, and as head of an internationally-recognised agency – Mark knows what it takes to succeed. 

Why not give him a call? +44 (0) 7595 068 054

Case Studies

Coverage generated in:

Client Testimonials

Here’s what people say about working with us.

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total

“Upside is a great partner for Pimloc. I always feel like their team team genuinely cares about helping us succeed.

They have been true to their word; our reputation is growing, we are building great relationships with influencers in our space and new business leads are flowing in. Highly recommended.”

Simon Randall, CEO, Pimloc

“They always push us to innovate, which has helped us stand out from the marketplace, create terrific commercial value and enhance our reputation.”

Director of partnership marketing

$bn Global technology manufacturer

“They balance smart strategic thinking with attention to detail and work tirelessly at a consistently high standard."

Director of Marketing, UK

Global internet security brand

“Mark is an astute marketeer with an uncanny ability to get to the heart of what makes a company special.”

EMEA Head of Marketing Communications

Global Internet Brand

“Mark is a class act. Always clear, thoughtful, and measured.”

Ashley Hurst, Osborne Clarke

Internet, Data and Privacy Partner

Contact

Questions? RFP?

Email: hi@upside-pr.com
Phone: +44 (0) 7595 068 054

3rd Floor
86-90 Paul Street
London
EC2A 4NE

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