For extraordinary clients.

Strategic communications and growth marketing for businesses seeking the extraordinary.

We work with extraordinary people.

Strategic communications and growth marketing  for businesses seeking the extraordinary.

To deliver extraordinary results.

Strategic communications and growth marketing  for businesses seeking the extraordinary.

Who we are

We believe technology and business will be vital to meet the challenges of today and create a better world tomorrow.

Upside is committed to play its part in accelerating progress towards that positive future.

We’re here to help your brand stand out, build a lasting connection with your audience and deliver commercial results.

What We Do

  • Crisis & Issues Management
  • DE&I Counsel
  • Media Training
  • Social Purpose
  • Content Creation & Production
  • Corporate & Brand Storytelling
  • Corporate Reputation
  • Social Media
  • Executive Media and Event Visibility
  • HR and Employee Communications
  • Media & Influencer Relations
  • Public Affairs
  • Research, Data & Analytics
  • Digital Strategy & Execution
  • Rapid Prototyping

Our Experience

What We Stand For

Seek truth and speak truth

Honesty, candour, fearlessness - find the truth of what makes your brand special and stick to it - and follow the customer data where it leads.

Be smart. Be brave. Learn fast.

Push. Find the edge. But never be reckless with our clients' hard-won reputation or money.

Dive deep. Tackle the issues, not the person.

Our senior team understands the details and are ready to roll up their sleeves and solve problems without ego.

Move fast with high quality

Speed matters. As does quality. We develop creative solutions and test them in hours, not days, and run tests that provide valuable data.

Be kind. Actively listen.

Be a pleasure to work with, make the effort to genuinely understand, not just defend our positio.

Be numerate, analytical, financially savvy

We work to grow customer value; we understand client finances and  business models to provide genuine value. We relish digging into the detail.

Mark is an astute marketeer with an uncanny ability to get to the heart of what makes a company special.

EMEA Head of Marketing Communications
Global Internet Brand

Mark is a class act. Always clear, thoughtful, and measured.

Ashley Hurst, Osborne Clarke
Internet, Data and Privacy Partner

Upside is in another league. Their flair and creativity add another dimension to whatever they are working on.

Patricia Hayter, Cisco
Head of Social Media, EAMER

They always push us to innovate, which has helped us stand out from the marketplace, create terrific commercial value and enhance our reputation.

Director of partnership marketing
$bn Global technology manufacturer

They balance smart strategic thinking with attention to detail and work tirelessly at a consistently high standard.

Director of Marketing, UK
Global internet security brand

Case Studies

From Laggard to Leader

We drove press engagement for a global technology company, positioning it as the human voice in the cold world of cyber security.

The company has gone from eighth place to first in its competitor media relations league. Winning national awards and smashing its sales and marketing targets in the UK. 

Included 800 media hits, with 167 national and over 500 in the top tier.

Legal Tech Judo

Upside used the market leader's dominant strength against it, issuing a 'manifesto for change' for our venture backed client.

Regular thought leadership, strategic acquisition announcements andconsistent

At the next funding round, a competitor eliminated the threat of the new brand by buying it outright - achieving 5-year returns within 18 months.

The Transformation Age

We worked closely with two global IT Manufacturing and BPO companies to create 'The Transformation Age,' positioning the partnership as an entity in its own right as a creator of transformative businesses for clients.

Strategic positioning with internal and external communication materials to drive alignment and growth.

The businesses combined to win over $100m in new business.

Start up to $bn exit

Working closely with a tech and telco company, we helped them with strategic positioning, public relations, business development and marketing.

By identifying new business opportunities, working closely with their R&D team and building the reputation of their unique and differentiated proposition, we helped them expand internationally, win marquee accounts and secure a great exit for the team and the founders.

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