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Maximise your brand's success by uniting strategic communications, public relations, and growth marketing

Public Relations

‍Upside is multi-award-winning public relations agency for the digital economy.

Titans and disruptors alike trust us with their reputation. We know how to tell your story to move hearts, change minds and shape markets.

Growth Marketing

Upside integrates PR with performance marketing with measurable uplift.

It's a unique approach that generates a 35% uplift in growth compared to performance work alone.

Google ranks our performance work in the top 2% of agencies worldwide. Across Meta [Facebook], TikTok, Google, LinkedIn – organic or paid - we have dedicated teams of Agile-certified practitioners to drive commercial outcomes.

Communications planning

The Upside planning process helps companies achieve strategic business goals.

From investment to revenue, we help our clients track, design and deliver precision marketing strategies. Our thinking is based on rigorous research, measurement, insight and behavioural marketing approaches.
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With Upside, your audiences will feel a natural, organic connection to your brand. We carefully plan every message, on every channel, every day – whether one to one, one to many, or one to all.

Thought Leadership

We change the way the market feels about the issues you care about.

Once they understand the world as you do, your product or service will become the obvious answer.

Our deep research into the most influential articles of the last decade has uncovered the secret of great thought leadership. A well-honed 5-act structure influences audiences and helps ideas to spread organically.

Crisis Management

When the worst case becomes reality, you need experts in your corner.

With crisis communications, being prepared makes a critical difference. We work with you to build the organisational resilience to defend yourself against potential trouble, and cat step in to help out when bad things happen.

Media Training

We have trained over 100 executives to successfully speak with media.

We help executives strike the balance between delivering strategic comms and being empathetic.

Crucially, Upside media training equips spokespeople to understand what the media is looking for. With Upside, more interviews generate the right kids of coverage and stronger relationships.

Social Media Activation

Boost your brand with strategic B2B social media support

Leverage our expertise in community identification, targeted engagement, and high-impact content creation for optimal brand visibility. Trust our proven process and extensive experience to elevate your brand's credibility, amplify your message, and unlock unparalleled growth opportunities in the B2B landscape. Experience the power of a thriving online community, driving your brand towards greater media relevance and lasting success.

Executive Visibility

We get business leaders' message into the media that matters

We are well connected with the leading journalists and events in the UK and Europe and know how to make the right impression. Our media team gets your voice heard in the key debates that shape your industry,

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